Anorexia

The women who model for ads these days are extremely slim. These often makes young girls believe that only if you are slim you are beautiful and will be able to succeed in life. As a result many girls try very hard to maintain a slim figure.
Many girls become obsessed with the idea of achieving this slim figure and take great pains to achieve it. This obsession towards slimness is known as anorexia.



Girls suffering from anorexia often starve themselves so that they don’t get fat. Often they don’t even eat food which is necessary for survival. They are always short on confidence and feel they will be rejected in the society just because they are not thin.
Often treatment for anorexia includes compulsory feeding for these girls. At the same time effort is made to increase the self confidence in these girls so that they do not become obsessed with looking slim.

Many of the critics blame the companies for propagating the idea that thin is beautiful and employing only thin models in their advertisements. As a result the attitude of some companies towards this is changing e.g. Univlever has launched the Dove Self Esteem campaign which portrays that everybody is beautiful in their own way