Restriction in Ads

In India “Indecent Representation of Women Act” governs the way women are shown in the ads. This act was enacted in 1987, supposedly in response to demands from the women's movement to tackle the derogatory depiction of women in the media.
It defines “indecent representation of women' as the “depiction in any manner of the figure of a woman, her form or body or any part thereof in such a way as to have the effect of being indecent or of being derogatory or denigrating women or is likely to deprave, corrupt or injure the public morality or morals of any person or persons of any class or group”.
However it is not without its shortcomings. It is said to be curtailing the right to freedom of speech and expression. It also is sometimes used to camouflage the discomfort with woman’s sexuality. It is also supposed to be sexist in nature because of the representation of terms of women’s shame and honour.
The controversy over the banning of the Amul Macho and Lux Cosy underwear advertisements, under the Cable Television Network Act, in July 2007, is a prime example of how the portrayal of women's sexuality can be censored under the guise of obscenity and indecency.
At the same time the law does not clearly deal with the stereotypical representation of women in the ads and seems to focus more on the sexual representation of the women
So rather than expanding its scope on the sexual representation side, it should also look at the way the women are represented in the ads in a restricted role