The character is mostly used to endorse various beauty products. But it can be used to sell various other feminine goods like small scooters, ladies cycles etc. It can also be used in ads for products of women’s as well as men’s apparel.
As the products to be endorsed are usually beauty products, the college going girl is extremely beauty conscious in nature. She will select the products which not only make her look beautiful, but also which are delicate on her body. So if the product to be endorsed is beauty soaps often the emphasis given is on the delicate effect of the soap on the skin.
Also the college girl is often shown in ads which supposedly enhance beauty like the fairness cream. Hence the models which are chosen generally have a fair complexion.
Also the college girl is shown to be extremely fashion conscious and is shown wearing trendy clothes.
Now a days with the changing attitude of people towards women, the college girl now is also shown to be confident about herself and very ambitious.
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