The Beauty

Many of the advertisements targeted at women are the beauty products. These beauty products may not be targeted only at young college going girls but former consumers across age group of 16-30.
The themes of such commercials are such that they implore other women to look like the women shown in the advertisement. The women who are shown in these advertisement are said to be beautiful looking.
A concept of beauty is propagated through advertisements. These advertisements show that in order to be beautiful you need to be thin, you need to be fair. The women in these advertisements are hence generally very slim or fair looking.

This sort of advertisements may not be restricted to just beauty or any women oriented products. Often these models are part of commercials for other products too. When initially Phillips launched its flat TV, a slim model was shown in the advertisement comparing her beauty with that of TV.

Often this concept of beauty leads to low self esteem among women who feel they are too fat or dark to be beautiful. The outcome of this can go much beyond just low self esteem. Often girls looking at the slim models try to become like them. This syndrome is known as anorexia