Women in Advertisements

All of us aware of the importance of advertisements for marketing of products and services. The short duration of the advertisements often make it necessary that the producers make use of certain stereotypes in the ads in order to connect with the consumers.Over the years these stereotypes have evolved and many new ones have been formed

As a result the women we see in the advertisement generally represent a certain character to whom we can attribute certain characteristics. The stereotypical characters for women include the college girl, the newly married woman, the housewife, the cleaning lady etc. whom we encounter in our lives everyday.

With all these characters we assign a certain idea like the housewife will be intelligent and cost conscious. The image of the housewife has been epitomized by "Lataji" in the Surf Ad
Apart from these characters the women are shown in the ads as sex symbols. Often the character has no relation with the product or the service.These ads are often based on the idea that sex sells, and aptly show women in scanty clothes or often no clothes as in the Tuff shoes advertisement.