Dove Self Esteem Fund

As part of Dove campaign for real beauty, in 2006, Dove started the Dove Self-Esteem Fund that claims to change the Western concept of beauty from ultra-thin models with perfect features to making every girl feel positive about her looks, no matter what they are. In an effort to promote the Fund, Dove ordered a series of highly-successful online-based short films promoting the self-esteem concept

Dove Self Esteem fund has reached 2 million young girls till now .It is committed to reaching 5 million young women by the end of 2010. The fund defines “reaching” a girl when she has gone through an educational program that lasts at least an hour of her life. The Dove Self-Esteem Fund invites girls to play a role in supporting and promoting a wider definition of beauty.
It is a global project, which consists of network of local country initiatives linked in strategy and direction by a global steering group. In each country, the fund supports a specific charitable organization to help foster self-esteem
On its website the Dove self esteem fund provides various online resources for young girls as well moms and mentors so that they become aware of the real beauty. The online resources include articles and videos on self esteem and various facts about the beauty industry.