Superwoman

One of the new characters in which women are portrayed in advertisements these days is that of superwoman. A superwoman is a combination of a housewife, a businesswoman or a working woman and at the same time conscious about herself.
She performs her duties not only in the office, but also takes care of her family. As a result she is portrayed of being capable of doing everything.
She is confident in nature, just like the businesswoman, however at the same time she gives the interests of the family a high importance.
She can be shown as working in offices and coming back to house to do the household chores just like a housewife.
However as she works and earns money, we do not necessarily see her being too price conscious like the housewife stereotype.
Some of the possible ads in which the superwoman is portrayed are that of consumer appliances like fridge, washing machine or TV or sometimes personal care products as well.

This concept was popularly used in the whirlpool ad campaign, which showed the model not only as a good housewife, but also as someone who has her strong opinion and knows the things around. It can be conjectured that she is probably a working woman as she is much more confident than a traditional housewife stereotype