But sometimes women are shown in advertisements just as sex symbols. They are shown in ads just to make the ads more “spicy and hot”. It is based on the idea that sex sells.
In order to portray women as sex symbols, they are always shown wearing skimpy clothes and some cases no clothes at all. The idea behind doing this is that such ads will always be easily noticed and thus increase brand awareness. These ads are there usually just to create an impact. They rarely show the utilitarian value of the product.
But sometimes the product gets lost behind these glamorous sex symbols. Consumers may only remember the model and her clothes and not the product she is endorsing.
Also these ads often run the risk of coming under the scanner of censor board and may be banned for being in bad taste or showing women in a derogatory nature.
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